New COVERGIRL #GirlsCan Mascara Supports Girls' Empowerment Non-Profit Organizations


Now here's an idea we can get behind! Beauty with a cause!

Did you know that today, women represent just 12% of all computer science graduates? Thirty years ago, they represented 37%.  

Did you also know that women are less likely to perceive they have the capability to start a business and statistics consistently show that women earn less than men across many industries?

These are just some of the reasons why Covergirl recently launched #GirlsCan-a movement with a mission to empower young women to overcome barriers to break boundaries, so they can become the next generation to rock the world. 

To enable this, Covergirl has pledged a minimum of $5 million over the next five years to support the work of individuals and non-profit organizations with the same passion.

This fall, supporters can join the beauty brand in supporting the cause by purchasing specially marked #GirlsCan Mascaras which are now in key retailers nationwide.

For each one sold, COVERGIRL will donate one dollar to the following non-profits that help women break barriers and blaze trails including: Girls Who Code, Soledad O'Brien and Brad Raymond Starfish Foundation, Step Up and Dress for Success:

Step Up. Step Up implements after-school and weekend mentorship programs in under-resources communities, empowering teen girls to be college-bound, and career-focused (Learn More).

Girls Who Code. Girls Who Code is leading the movement to inspire, educate and equip young woman with the computing skills to close the gender gap in technology (Learn More).

Soledad O'Brien & Brad Raymond Starfish Foundation. The Starfish Foundation helps young women get to and through college by providing financial assistance, mentoring and wraparound support to help them achieve their full potential (Learn More).

Dress for Success. Dress for Success provides professional attire, a network of support and career development tools for disadvantaged women (Learn More).

Join the conversation too so we can shine a light on these issues and continue to make a difference together! Tell us how you turned your can't into a can @ or by using hashtag #GirlsCan and tagging @COVERGIRL.  

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