Emma Watson stepped up to be the new face of a mega-makeup brand Lancome and the next thing you know you forget you ever knew the teenage witch with no makeup complexion. The British actresses launches her very own lipstick and nail polish Lancome collection at selfridges. She's a rising global beauty icon now.

She made an appearance today at Selfridges, Oxford Street at 4:30 to present the new line "Rouge In Love". It is a "wickedly flirtatious" line available in 24 different shades. Each from her favorite colour universe. You can enjoy a morning with 'Corail in Love' or a great time with friends with 'Rose Boudoir', while an evening night out with 'Rose Sulfureuse'.

Lancome is introducing a complement 'Vernis in Love' that brings a new fresh method for nail polish application easier, faster, and more decadent than ever. The 'Rougue in Love' and 'Vernis in Love' will be availabe exclusively at Selfridge from February 2012.