David Beckham has been putting in overtime to launch his new Bodywear line through H&M but when the commercial finally came on at the Super Bowl he had some rose colored cheeks. Total people who saw the ad were aprox. 111 million people watching the Super Bowl

"'I'm very shy,' the footballer said. 'When we were watching the Super Bowl yesterday in a room of about 20 people and it came on and I actually didn't know where to look. It was kind of embarrassing. The kids loved it but they were also embarrassed as well because there was other people in the room."

Here is the Offical David Beckham Bodywear for H&M commercial.