"America's Next Top Model" creator and host Tyra Banks has recently launched her own cosmetics line called TYRA Beauty to be sold by independent contractors called "beautytainers."
According to Banks, she would have never been a supermodel without makeup and she does not wake up with naturally sculpted cheekbones.
"I paint them on! I believe makeup is the great beauty equalizer," the fashion mogul told People adding the creation of her cosmetics experience has been years in the making.
TYRA Beauty focuses on three things; a collection of stick-based cosmetics called "TYover" featuring Banks's proprietary 'TY-Guide Technology,' a collection of eye makeup called "Smize" and cosmetics used on the runway called "It Factory."
Prices of the TYRA Beauty products range from $24-78, Refinery29 has learned.
Known for coining the word "smize," Banks introduces new words with her new cosmetics line, such as the words "beautytainment," "badassery," and "bootyful."
Banks explained the new cosmetics line experience offers many innovative elements, as she is "obsessed with being different, unique, a leader."
"Our new beauty business is all about 'badassery.' I'm approaching beauty differently: bigger, bolder, badder," Banks added.
Harvard-educated, Banks will train her "beautytainers" through the online TyraU as she claimed she is "fully armed to share and teach."
"Do you know how good it feels to finally be able to tell the world why I attended Harvard Business School? I truly learned how to master building and leading my own cosmetics experience," Banks explained.
In her website Tyra, Banks also introduced "BOOTYful: THE TYRA BEAUTY ANTHEM."
The former Victoria's Secret supermodel shared she studied "how world-renowned makeup artists transformed" her face and she mastered their craft.
"I applied my fiercest face at fashion show, and my fellow supermodels started lining up for me to paint their faces, too! On 'America's Next Top Model,' I have given TYovers, model makeovers, for the last decade, and now it's time for me to Ty-YOU-over," she wrote.
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