High-end British fashion designer Jenny Peckham is launching a more purse-friendly collection for British department store Debenhams - "No.1 Jenny Packham."

The No.1 Jenny Peckham collection will offer women's, accessories, and children's wears exclusive to Debenhams, at a fraction of the cost of her main collection.

A collection of 19 dresses will be the first to come in April, available in floral prints, bold prints and solid colors, ranging from £85 to £160. Jewellery, bags, occasion headwear and shoes range from
£18 to £100.

Debenhams has collaborated with designers like Julien Macdonald, Roksanda Ilincic, Jonathan Saunders and Matthew Williamson in the past.

"As a young girl I was regularly abandoned in Debenhams Southampton whilst my parents disappeared to search for the latest Teasmade or some other ‘must have’ electrical appliance. During this time I lost myself in the rails of 70’s polyester and dreamt of a life in fashion," said the designer, according to Daily Mail.
"'Therefore it is only natural that I have chosen Debenhams to launch my first High Street collection."

The collaboration "is a great opportunity for me to offer my signature style at an attainable price," Peckham said.

"I have wanted to design a diffusion collection for some time and believe Debenhams has the experience and energy to create and produce the collection,” Peckham told Vogue.com.