Halle Berry jumps on board the world of shoe retail. In the celebrities were getting hot over starting their own fragrances, while others their own clothing line. These days the stars are all about starting their own shoe line. Halle Berry already is following the same path as Cheryl Cole, Rachel Bilson, and Jessica Simpson.
To get the ball moving, Halle teamed up with German retailer Deichmann Shoes producing a line called 5ths Avenue by Halle Berry. Her motive in creating the collection she states
"Women have always loved shoes. It's like if your hair is not right and your shoes are not right, the woman is not right. If both of them are right, you're pretty much OK. "
She goes on to present shoes as a means of expression. She describes
"And shoes are a statement. They can be very sexy; they can say something about where you are in the day; they can say what your mood is; they give you a chance to accessorize."
She continues to describe how meaningful shoes are to her.
"And I'm a girl that loves to change my shoes all the time. It's an expression of who you are really. I'm a girl if I find a shoe that I really like[,] I like to get them in all colours. I'm big on that. "
Deichmann and Halle will be putting together a commercial to promote the new line. Hallle gives her thoughts
"I like the concept of it. It really relates to my life and who I am as a person and what I do for a living. And I think there's kind of a fun element to it. And it also speaks to my love of shoes."
The owner of Deichmann Shoes has also expressed his joy for the new partnership with Halle.
"We are very pleased that Halle Berry is our new partner. She is an internationally renowned artist and a global style icon."
Other stars in the past has worked with Deichmann Shoes, Halle isn't the first. Sugababes and Cindy Crawford had promoted their shoes with them in the past.
