Teaming up with TOME for their Spring/Summer show at Mercedes-Benz Fashion Week New York 2014, evo and Hair Director, Lauren McCowan, created a look reminiscent of traditional Indian inspired hair braids.
"The inspiration behind the look was motivated by Indian influences throughout the TOME MBFW2014 collection," McCowan said. "The key looks showed intricacy and detail in the pleating. The hair was a fine balance between polish and effortless flyaways."
The TOME MBFW2014 collection saw a combination of chic, effortless and slightly unexpected finishes.
Lauren shares how to get the perfect traditional Indian inspired look, fresh off the runway from the brand's latest show.
"We wanted to mimic that and create a look reminiscent of traditional Indian hair, while also keeping it chic and easy."
"With a fine balance between polish and effortless flyaway, we have created a look that is a sophisticated compliment to the collection while still being wearable to the consumer."
First spray hair down with mist, such as evo mister fantastic ($35) and dry into hair with a denman brush for polish and texture. Using a tailcomb, create a sleek centre part, and mist roots with evo helmut light finishing spray ($10) to set the part.
Set the Cloud Nine Wide ($250) or a standard iron to 150 degrees and take large horizontal sections to smooth hair. Put a slight bevel on the ends but not a curl. Using a natural bristle brush, brush hair into the palm of the hands at the nape of the neck. Tuck hair behind the ears.
Begin a fishtail braid, taking thin sections and be sure to keep braid tight at the nape of the neck. Continue down the length of the hair, keeping the fishtail braid tight and flat.
Secure hair at the ends with a thin elastic and wrap a small piece of hair around the elastic to hide it. Then set the band of hair with evo helmut light for a clean finish.
The final result should be a polished braid with soft flyaways that looks effortless and modern.
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