Startup company Fuhu unveiled an enormous tablet designed to digitize the traditional family game night, Time reported.
Previously, Fuhu launched its seven-inch Nabi 2 tablet. For its latest product, dubbed as the Big Tab, consumers can either own the 20 or 24-inch model.
According to the company's founder, Robb Fujioka, unlike traditional tablets which only accommodates one user, the main purpose of the Big Tab's size is to encourage kids to use them with other people.
In addition, the company's latest gadget is loaded with various multiplayer games to stimulate socialization. These include checkers, Candyland and other Fuhu-developed games.
Aside from digital games, the Big Tab's Story Time feature offers 35 interactive e-book stories complete with animated illustrations.
Despite appearing as a kid-centered device, adults too can enjoy the huge gadget by using the Parent Mode to download various apps from Amazon or Google Play. They can also control which apps their kids can open and how long they use them, according to Wall Street Journal.
Fujioka added that the Big Tab can also serve as a replacement for other forms of entertainment such as video game consoles and television sets. In his own home, he removed the television from his kids' room and installed a Big Tab instead.
Using the features of the device, he monitors if his kids are spending time on educational games or watching programs on Netflix.
"It's not just a boob tube," he commented. "It's an interactive device."
For industry analysts, however, since one of the device's selling points is its massive size, it can also hinder its success in the market.
Gerrick Johnson, BMO Capital Markets' equity research analyst and follower of the toy industry, explained that the popularity of conventional tablets relies on portability.
"The beauty of these tablets is you throw them in your bag and you go," he said. "A [24-inch] tablet becomes a little more difficult."
But for Fuhu, the company believes the Big Tab will successfully appeal to parents who want to change their children's digital behavior.
"We think there's a big market out there," Fujioka said. "We believe we're defining a new category of tablet products for the family."
The 20-inch Big Tab is priced at $449 while its larger counterpart can be purchased for $549. The devices will go on sale online and at Costco and Toys R Us stores this fall, LA Times reported.
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