Teens Walk the Runway as adidas NEO Launches ‘Spring Live Your Style Campaign’

Just when we thought that the on and off couple Justin Bieber and Selena Gomez, the faces of the adidas NEO label would reunite on the runway for NEO's fashion show, the brand chose to do it differently.

The brand instead asked teens to walk the ramp for its  Spring Live Your Style Campaign, Feb. 6.

The fashion show campaign involved thousands of teens from across the world who submitted various looks through the fashion community portal Polyvore, from which final 30 outfits were chosen by teen fashion bloggers. These looks were then showcased on the runway.

The show was opened and closed by its global style icon Selena Gomez who also went through the final looks backstage with the team of teen fashion bloggers.

"I always encourage my fans to express themselves through fashion so it was really exciting that, for the first time at a fashion show, the looks were put together by the people who actually wear them," the 22-year-old said. "It was such a fun day and I think the outfits that made it on to the runway were great. There were so many looks that I want to wear myself!"

The fashion bloggers not only selected and showcased the styles but also had a say in the hair and makeup choices and styling for the event.

"NEO is a brand with teens at its heart so it didn't feel right for us to choose which clothes to showcase on the runway. We wanted NEO fans to show us how they want to wear the adidas NEO collection and really 'live their style' through the event," explained Dirk Schoenberger, Creative Director adidas NEO Label. "We are really pleased with the number of looks that were submitted and I'm really proud of how the teens have represented our brand."