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Laura Mercier Launches 2014 'New Attitude' Summer Collection

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Summer is coming!

Laura Mercier's 2014 Summer Color Story is the new, limited edition New Attitude Collection, which hits counters at the beginning of April. The line is set to provide bold, brave makeup colors that encourage you to be impulsive and adventurous.

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The inspiration for this latest seasonal line from the notable brand is based on being daring. It's time to step outside your own boundaries. Laura Mercier wants you to leave your comfort zone. Take risks, be brave. Have fun with this adventurous color collection where lips are vibrantly colorful. Nails get daring. Eyes have attitude. Surprise yourself with bold blues, playful teals and on-trend purple. Take chances, be impulsive and express the true you.

Check out the full lineup below and click through the slideshow to see each innovation for yourself:

Baked Eye Color Quad - Offer unlimited eye looks with shade combinations hand-selected by Laura; versatile formula can be used wet or dry. Available in shades Rendezvous in Monte Carlo and Summer in St. Tropez, $44 each.

Gel Lip Colour - Laura Mercier Gel Lip Colour is an innovative gel-based lipstick that cushions lips in comforting, sheer color with a shine finish and subtle sweet vanilla flavor; the super smooth formula leaves lips conditioned and hydrated. Available in shades Heartbreaker, Tempation, Clementine, and Flushed, $23 each.

Nail Lacquer - Provides chip-resistant color and long-lasting intense shine in two beautiful shades. Available in shades Reckless and Attitude, $18 each.

Sheer Crème Colour - Laura's new Sheer Crème Colour is a crème face color that provides a soft veil of color for a "bonne mine" (healthy glow) effect. Shade Golden Pink, $35.

Longwear Crème Eye Pencil - This creamy liner glides on smoothly with foolproof precision to create customizable eye definition; the waterproof formula ensures vibrant color payoff that lasts all day. Available in shades Teal and Violet, $24 each.

Faux Lash Mascara - Builds rich, exaggerated lashes that are extraordinarily thick, super-shiny and conditioned; the formula is extra-smooth, glossy and good-for-lashes, created with a blend of waxes and absolutely no fibers. Black, $24.

Let us know what you think of the collection with a note below!




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