Givenchy has unveiled its first campaign under the creative direction of Sarah Burton, marking a defining moment for the French maison as it steps into a new chapter. The images, photographed by Collier Schorr with creative direction from Ferdinando Verderi, shift the house's aesthetic toward an intimate, human-centered vision that reflects Burton's longstanding philosophy of collaboration, authenticity, and emotional resonance.
The campaign highlights not only the iconic models in front of the camera—Adut Akech, Vittoria Ceretti, Nyaduola Gabriel, Kaia Gerber, Eva Herzigova, Emeline Hoareau, and Liu Wen—but also the women who helped shape it behind the scenes. Burton deliberately included her close collaborators, such as stylist Camilla Nickerson, makeup artist Lucia Pieroni, hair stylist Olivier Schawalder, nail artist Ama Quashie, and casting director Jess Hallett. For Burton, the campaign was never simply about creating polished imagery, but about celebrating the relationships and creative energy that bring a collection to life.
Her designs for the Fall/Winter 2025 collection play a central role in the campaign's storytelling. Precision tailoring and sculptural silhouettes anchor the imagery, balanced with layers of leather, soft draping, and fluid evening dresses. One standout piece, the "makeup compact" dress, captures Burton's ability to blend couture craftsmanship with playful femininity, embodying her vision of fashion as both art and a reflection of everyday rituals. The clothes feel at once powerful and approachable, reflecting Burton's intent to elevate Givenchy's heritage while offering a modern sensibility.
The visual language departs from the stark minimalism and digital rawness that defined Matthew Williams's tenure. Instead, Burton favors an approach that feels warmer, more emotional, and deeply rooted in empathy. Spontaneous laughter, quiet moments of reflection, and shared exchanges between models and creative partners are woven into the campaign, creating a narrative that feels less staged and more like fragments of lived experience. By highlighting the community behind the imagery, Burton reframes luxury as something not distant or untouchable, but human and inclusive.
Her debut collection earlier this year at Paris Fashion Week received wide acclaim for its refinement, elegance, and connection to the maison's archives. Burton's respect for silhouette, craftsmanship, and heritage was evident in her precise tailoring and thoughtful detailing, while her softer, more intimate storytelling set the stage for a refreshed identity at Givenchy.
This campaign continues that trajectory, offering more than a seasonal showcase—it is a manifesto for Burton's vision of Givenchy. Rooted in collaboration, authenticity, and humanity, it signals a brand direction where timeless style and emotional depth walk hand in hand. It invites audiences not just to admire luxury, but to feel part of its creation, reflecting Burton's belief that the true beauty of fashion lies in the shared journey of making it.
