RoviMoss has unveiled its exciting and unique collection of handbags for the Spring 2013 season. With an aim to bring ease to one’s busy and hurried lifestyle, the brand has launched a range of handbags in classic shapes and cheerful hues to go with the season. Catering to the needs of customers who are always on the go, the handbags are made from lightweight but rich material. The range features the brand’s trademark shoulder straps and detachable luggage tags.

“Many buyers I've worked with want a brand with staying power, that produces design-driven bags without a major price tag,” says Betty Hsu, co-founder of RoviMoss. “As a new mother, I want a bag that can take me to a board meeting to after-work drinks to dinner with the family. A handbag that adds balance to my life but is still chic. Clearly, there's a void in the market.”

The brand was founded in 2004 by Hsu and renowned accessories designer Cathy Lee. Lee, one of the leaders in the industry, has been shaping the looks of various well-known brands and exclusive couture labels, in addition to her role as executive vice president of Design for Ekatrina New York Inc.

RoviMoss concentrates on making versatile handbags that can easily be taken from an important business meeting to casual and laidback affairs. Sleek and sophisticated, the brand takes inspiration from New York’s skyscrapers and blends feminine designs with very catchy colors.

The Spring 2013 collection comes in classic and distinctive shapes and in designs of satchels, totes, shoulder, crossbody and more. It features custom-blended colors, vachetta and Saffiano leathers, and adjustable straps - all with a signature bright yellow striped inner lining. The designs and colors are lovely and these bags can accessorize even the dullest of outfits, giving them that little extra zing, be it for formal or casual wear.