Energy Muse, a well-known handmade jewelry company, has announced the launch of Maya, a bracelet that reflects the 2012 Mayan calendar prediction. The release of this piece is in tune with the end of the Mayan calendar scheduled for the end of this year, Dec. 21. While some might believe that this is the day when the world will come to an end, professional Mayan scholars and anthropologists beg to differ.

Inspired by the Mayan belief of a new beginning and not the end, Energy Muse's Maya bracelet reflects the increased spiritual connection and bond that humans will experience when the new cycle begins. Hand-woven by the native Mayan women in Guatemala,
Energy Muse’s Maya is a mirror image of the culture and the values it wishes to symbolize. The stunning turquoise at the end of the clasp is meant to help expand the mind to fully shape one’s outlook on life, which will eventually turn in to reality.

Instead of an apocalypse, the Mayans used their calendar to promote continuity and stability. Thus, according to the calendar, the date simply marks the end of a cycle, where all of earth’s inhabitants will undergo positive spiritual and physical transformations. With every end comes a new beginning, which is what 2012 symbolizes.

Founded in 2000 by friends Heather Askinosie and Timmi Jandro, Energy Muse is based in Southern California. The brand seeks to educate and reconnect the world to the ancient wisdom and healing properties of crystals and various stones. Energy Muse surpasses what one might think of jewelry and has become wearable energy.

The bracelet is made of numerous beads and looks stunning and vibrant with a blast of cheerful colors. The bracelet will compliment the Boho chic look and can be worn with colorful harem pants and casual wear. Symbolizing self realization, empowerment and duality, it accentuates the wearer’s strengths and beauty. It also adds to clarity of thought, creativity and self-sufficiency, and the turquoise is supposed to possess healing properties.

The bracelet can be bought online and retails at $54.99