Stonehenge Strategic Group is all set to launch a new collection of their renowned Cocktail Expressions ties, with the intention of raising awareness about drunken driving, as announced through a press release.

Created by Irwin Sternberg, popular for creating neckwear for celebrities like Frank Sinatra and Miles Davis to name a few, the Cocktail Expressions neckwear will be available exclusively at Macy’s. A portion of the sale proceeds of this collection will go toward the Mothers Against Drunk Driving (MADD).

MADD National President Jan Withers said, “As a mother whose daughter was killed by a drunk driver, I am especially excited to see the re-introduction of this outwardly visible reminder to not drink and drive. I'm hopeful that the awareness spread through these ties will ultimately save lives and prevent injuries.”

The designs on the ties signify the molecular structure of various alcoholic beverages like beer, wine, tequila, champagne, scotch, vodka, gin and tonic, and cocktails, when seen through a high-powered microscope. Each tie bears a tag specifying which alcoholic beverage the tie pattern represents, and a message from MADD about the dangers of drunken driving.

The award winning Cocktail Expressions collection was first launched in 1994 at the Macy's flagship store in New York. Speaking about the collection, Irwin Sternberg said, “Every one of these neckwear programs has been extremely dear to me. I have so many fond memories and truly amazing stories of the courage and passion of these brave men, women and children I've met along the way. I look forward to this renewed partnership with MADD, raising awareness about the dangers of drunk driving”.

Stonehenge Strategic Group, a New York based company, is one of the first major neckwear manufacturers to design neckwear with artwork on them.

Mothers Against Drunk Driving, founded in 1980, has been working toward helping victims and their families who have been affected by individuals driving under the influence of alcohol or drugs.