The site Amatyzt.com is now officially open to the public, offering an impressive collection of jewelry, according to a press release. The site, started by entrepreneur Alexa Ronngren, carries unique and limited edition jewelry pieces.

Talking about her venture, Alexa Ronngren said, “After decades of mass production, people crave original, authentic design. And it especially feels good when something as personal as jewelry is unique and creative.”

Designers at Amatyzt include Patrick Jerer, Mikky Eger, Atelier Orafo, Gwel, Brio Design and more. The site also features a style guide that helps customers find a style that fits them best. It also has a live chat feature that helps customers with immediate solutions and answers to their queries.

Amatyzt.com is gaining popularity among designers and there are a few more designers who are scheduled to join the online store soon. Ronngren added, “As the fourth generation in our family in the gem business, my sister knows many extraordinary designers. We barely tapped our network of contacts, but once the word got out, we have received nearly 100 requests from designers wanting to join Amatyzt.com!”

Jewelry like necklaces, pendants, earrings, charms, rings, cuff links, brooches, and belts can be bought from Amatyzt and free shipping depends on the size of the order.