The H Boutique, located at luxury boutique hotel “Inn at the 5th”, opened its doors to guests Aug. 23 in Eugene, Ore., according to a press release. The boutique aims to help guests identify their personal style and offers a preview of the latest fashion, bridal and fashion jewelry, watches and accessories. The H Boutique also features local artists on the art walls in the store.

H Boutique’s creative director Tobey Ritchie said, “We want to redefine the way people shop for jewelry. The H Boutique is a destination that blends fine and fashion jewelry and celebrates art and style in a bold, modern, relevant way.”

The concept of this boutique comes from the Ritchie cousins, whose grandfather,Harry Ritchie, founded Harry Ritchie’s Jewelers more than 50 years ago.

The elements of the H Boutique are designed in a way that will delight guests. It plans to provide a “concierge experience” in an elegant and fun way, combiningthe tradition of service along with hip and modern designs.

In addition, the H Boutique will also provide in-room delivery and exclusive services for hotel guests. Guests of Gervais Spa, opening early September, will also receive the same priveleges. The guests will also be able to browse the boutique service menus in their rooms, call the boutique from their rooms and charge the H Boutique purchases to their room. They will have the privilege of in- room jewelry previews and will be given H Boutique jewelry pouches to store their jewelry during their stay at the hotel.

The H Boutique also provides its guests with beverages at the Bauble Bar and a jewelry vanity provides guests with ease for mini makeup touch-ups from their in- house stylists. Guests can also custom-design jewelry such as engagement rings or other jewelry gifts with an expert jewelry designer and the H Stylist. The guests who visit the boutique in August and September can enter a contest to win designer Michael Kors’ style package which includes tote bags, sunglasses, watches and scarves.

The H Boutique also plans to hold a grand opening block party Sept. 12 featuring disc jockey Leonardo.