Kohl's and fashion designer Vera Wang has collaborated to create a new girls collection "Princess Vera Wang by Kohl's"
The 63 year-old fashion designer previously released Simply Vera Wang women's line with Kohl's in 2007, the new collection will expand the Simply Vera line to journiors adding stylish designer wears to younger shoppers.
Kohl's CEO, Kevin Mansell, said "We are pleased to announce the launch of Princess Vera Wang, which builds on our existing partnership with Vera Wang, one of the world's most credible and respected designers."
Kohl's have been expanding their collaboration with well known fashion designers of late. Recently the company launched collaboration with Narcisco Rodriguez for their Design Nation collection, expected out November 2012.
The Princess Vera Wang collection will feature stylish accessories, shoes and tops and dresses, with design characteristics. The new look will show "playful sophistication" with 'styling elements and design characteristics." The new collection is expected to be available July 9, 2012.
"We are confident bringing this level of fashion and quality to our junior's business which allows us to increase the value proposition to our younger shoppers," added Mansell.
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