Maybelline : Beauty World News

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Out Now: Maybelline Fit Me Shine-Free Foundation Stick

Releasing in time for this fall and a must have for a summer look that stays put, Maybelline recently debuted the all new Fit Me Shine-Free Foundation Stick.

Celebrity Get the Look: Diane Kruger

Summer beauty can be many things, but one staple of the season is sunkissed skin. Thumbing through our celeb rolodex of images, we stumbled upon a class look from last summer, served up by the beautiful actress, Diane Kruger.

Maybelline Launches New Falsies Big Eyes Mascara

What big eyes you have! Earlier this month, Maybelline launched their new Falsies Big Eyes Waterproof and Washable Mascaras. The revolutionary dual-ended mascara is sending women flocking to try out this new beauty innovation to see if it really makes peepers look bigger.

Meet The New Face of Maybelline: Frida Gustavsson

Maybelline New York announced that Swedish supermodel Frida Gustavsson has been signed to the brand. Gustavsson joins a distinguished roster of A-list spokeswomen that includes Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato, Jessica White, and Charlotte Free.

Top 10 Beauty Classics You Must Own Countdown: #10-6

The countdown for the Top 10 Beauty Classics You Must Own has officially reached the halfway mark! But before we give you our fabulous 5, let's recap the first half of great products we think every woman should try. These beauty must haves are all classics and cult favorites in their own right. We...

Maybelline New York Frida Gustavsson Tumblr: Takes Pictures in Style; Becomes New Face For Beauty Brand [PHOTO]

Joining a distinguished roster of beautiful starlets, Swedish supermodel Frida Gustavsson recently signed on as the new face for Maybelline New York.

Makeup Tips: Banish Puffy Eyes For Good

Having trouble saying goodbye to puffy eyes every morning? With allergy season in full swing and longer daylight hours resulting in more outside play and less sleep, a lot of us are turning to shades to cover up those hard-to-shut eyes. But why hide it when you can easily treat it?

Top 10 Beauty Classics You Must Own Countdown: #7

This week, we resume our Top 10 Beauty Classics You Must Own List. Each week we highlight a product on the list, giving you all the details on the history, how it came to be, why it's great, and why women and celebs alike swear by it. These are products everyone has tried and everyone still loves...

Mascara Tips and False Eyelash How-To's from Makeup Artist Hector Simancas

Clumps, smudges, flakes, sometimes mascara just doesn't want to stay in picture perfect place. We decided to put the mascara meltdowns to an end and seek the advice of a cosmetic pro. Celebrity makeup artist, Hector Simancas has answered all the common questions on mascara and false eyelashes. Fr...

Maybelline New York Brings its Charm to Mercedes Benz Fashion Week for the Eighth Time

Maybelline New York has been named as the official cosmetic sponsor of the Mercedes Benz Fashion Week.

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