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Blake Lively Becomes New Face of L'Oreal

Blake Lively, the "Gossip Girl" alum, is the newest face to join L'Oreal Paris! The blonde beauty, who has hunky Ryan Reynolds for a husband, has already appeared in Chanel handbags and Gucci "Premiere" perfume ads. Adding onto the impressive roster, Blake joins the ranks of gorgeous starlets like J...

Celebrity Get the Look: Zooey Deschanel

Actress Zooey Deschanel is clearly a certified nail junkie and we love her for it. While other stars are worried about their jewelry and shoes, Zooey's best accessories are always her ten fingers that often rock eye-catching nail art and fun designs. So of course, we were eager to see what she would...

Staff Picks: Beauty World News Reporter, Clarissa Hamlin Shares Her Weekly Faves

This week, I have some wonder-working products. Check out the above slideshow and tell me what you think in the comments section below!

Get Beautifully Bronzed Self- Tanning Tips From L'Oreal Sublime Bronze

Just in time for the dog days of summer, when the steamy season turns up the heat and you're in need of a tan that's hotter than hot, L'Oreal has a few tanning tips up their sleeve, courtesy of their Sublime Bronze Collection. Check out the cool self-tanner demo video from L'Oreal below for a step-b...

Celebrity Get the Look: Olivia Wilde

So we all gushed over the photos of actress Olivia Wilde as the face of its latest Amour fragrance by Avon, but one particular pic caught our eye. Check out the moment Olivia creates in the gorgeous image above. We want this look! Flawless skin, beautifully accentuated eyes, soft lips, we want it...

Editor's Picks: Beauty World Editor, Kim West Shares Her Weekly Favorites

This week, I went hunting in my beauty bag for the go-to items I simply love to tote around. A beauty junkie always has to stay armed with her best backups, so these picks are my top 3 of the moment. We all have those times when you need to reapply a fading lip color, make lashes pop, or refresh in...

Editor's Picks: Beauty World Editor, Kim West Shares Her Weekly Favorites

Beauty Buys For Fourth Of July

Independence Day will soon be here! Time for all things red, white, and blue beauty! Click through the slideshow above to see our picks for the prettiest patriots and let us know which looks you're loving in the comments section below. Tweet and Facebook us your Fourth of July hair, nails, and ma...

Beauty Buys For Fourth Of July

Beyonce Post-Kelly Rowland Rumored Beef L'Oreal Commercial 2013: 'Bow Down' Singer Pouts Luscious Lips [VIDEO]

Despite fighting rampant pregnancy rumors, Beyonce found time to shoot a new commercial for L'Oreal Paris' new Infallible collection.

L' Oreal Paris Straight Vs. Curly Debate: Time for Curls to Reign Supreme? New Survey Says Straight is Out

The straight vs. curly debate is one of beauty's long-lasting fights, which recently came to a knock down round with L'Oreal Paris declaring curls as the victor.

Lea Michele L'Oreal Paris Collaboration: Joins 'Women of Worth' Awards, Calls for Brave, Inspiring Women

L'Oreal calls on Lea Michele to help select and celebrate 10 inspiring, mountain-moving women for their dynamic accomplishments. The widely known beauty brand announced the start of their eighth annual "Women of Worth" awards, uplifting empowering females who change lives and make differences, a...

Celebrity Get the Look: Alison Brie of Mad Men

Celebrity and fashion makeup artist, Garret Gervais recently wrapped a great covershoot for Wired Magazine that we just had to share. Garret has become known in the beauty industry for custom mixes of cosmetics that have created beautiful faces on celebrity red carpets and stunning images in fashio...

Brazil’s Growing Beauty Market Attracts Investors

Over the past few years Brazil has seen an influx of revenue in their booming beauty market. According to ABC News, a steadily growing new middle class and a population of working adults has contributed to a lot of money being spent on designer shampoos, lotions and cosmetics which has led to Brazil...

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