When we see fashion brand names, there is a certain feeling triggered within us. Depending on our previous experience with the brand as well as the brand's marketing, that feeling might be good or bad.

Do you notice that you gravitate toward a certain brand? Or maybe you're creating your own brand and you want to know how to get people to buy from you.

Continue reading this article as we talk about the reasons why people buy by brand.

1. Puts Our Mind at Ease

Products are one of the ways we get comfort in our lives. Whether it's our shiny new iPhone or it's a new throw bought to sit in front of the fire.

Brands like Gucci at SSENSE let us know that we are getting a good product and that we don't have to worry.

2. Differentiates

When we're looking at the many different stores in the mall, it makes it easier for us to know where to go when we see brand names. We know which store is going to fit our tastes much easier when we know what brands are available.

3. Saves Decision Time

Brands keep us from having to figure out whether we like something or not. That's why there's so much brand loyalty.

4. Provides a Safe Feeling

When we've been buying a certain brand for a long time, we don't have to think about it. We know that dress is going to be high-quality because we've bought other dresses from that brand and they've all been great.

Some brands even offer warranties on their products because they are so confident in their clothing which makes consumers feel even safer.

5. Adds Value

While people that are against buying by brand might say that the brand name isn't important, true brand shoppers know that the extra money is worth it.

Since these brands can ask for higher prices, they can make higher quality products and provide their consumers with fashion quality that goes beyond what generic brands are able to.

6. Makes Us Feel Like a Part of Something

When we see someone else walking down the street and they are wearing the same brand name, we automatically feel a connection with that person. We admire their taste and it makes the world seem a little friendlier.

7. A Reason to Share

Brands are very shareable. While we often want to share our opinions, we aren't always confident in doing so. Brands allow us to confidently share because while we are sharing the fashion statement, we have a whole brand behind us backing us up.

Fashion Brand Names You Love

Can you think of some fashion brand names you love? Now you understand why you love them and what makes you want to buy from them.

Not ready to stop learning? Check out some of our other articles and you'll be able to learn more about fashion and beyond.

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