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foundation

Here's Why Maybelline's SuperStay Full Coverage Foundation Is The Top Seller On The Drugstore Scene

Maybelline's SuperStay Full Coverage Foundation was just released late last year, but it has taken the foundation game to the next level. According to a brand's representative, the drugstore product bested other newly released foundations.

ColourPop's No Filter Foundation Comes In 42 Shades, And Each Bottle Is Just $12

After the success with its concealer that came with 30 shades, ColourPop is releasing 42 shades of No Filter Foundation. It will arrive on June 14 and will be sold at an affordable price of just $12.

Glossier Hears You: Perfecting Skin Tint Is Now Being Reformulated

Glossier Perfecting Skin Tint has been reformulated, proving the brand knows how to improve its products. The company said this came after hearing a lot of feedback from its customers.

Foundation That Adds 10 Years, Common Mistakes in Application

Foundation might be making the complexion appear older if not used correctly

The Change Up: Beauty Swaps You Must Make For Fall

So we don't know about you, but the morning commute is getting a whole lot cooler lately. Fall is officially here and though we may have told you what 5 things not to do this fall, we haven't told you what 5 things you must change along with the season:

Get Ready Quickly: Beauty On-The-Go Tips For The Busy Woman

Don't you just hate when you're running late and have to sacrifice your makeup in order to make up time? We hear you. Sitting around the beauty roundtable in our office, our team members each offered up helpful ways to try and get ready for the day in no time flat. Use these tips when you're f...

Professional Makeup Artist Explains How To Apply Concealer, Set Foundation & Draw Perfect Eyeliner

Feeling like a real pro after trying the higlight and contour tips from professional makeup artist Jerome Alexander? Well get ready for more from this beauty pro! Since 1968, Jerome Alexander has been a driving force in the beauty business. An innovative makeup artist, Jerome changed the makeup i...

How To Take A Selfie: Perfect365 App Offers 6 Tips for Flawless Summer Selfies

If you're gonna be on any form of social media, you already know that taking a great selfie is a must. The selfie is essential! Yes, it may be a little self-indulgent, and some people can take it a little too far, but if done right, a great selfie can share what a great day you're having, reveal ...

Laura Mercier Launches New Lip Glacé Shades For Spring 2014

Pucker up gals! This coming March, Laura Mercier is set to launch 13 new bright and bold Lip Glacé shades. In case you didn't know, the Laura Mercier Lip Glacé is famous in the beauty industry (not to mention a fan favorite) for its non-sticky formula that glides on evenly while creating the...

Base Makeup Basics: 4 Tips On How To Highlight & Contour

Got your foundation routine down, but looking to step your base makeup game up a bit more? Add an extra does of gorgeousness by learning to highlight and contour your face with these five super simple tips.

UK's MMUK MAN Releases Britain's Very First BB Cream For Men

In the modern world of men, makeup and skin care, there are all kinds of new products being waved in front of the noses of the UK's modern man. In the modern world of men, makeup and skin care, there are all kinds of new products being waved in front of the noses of UK's modern man. Over recen...

Ardency Inn Unveils Americana Campaign For Spring 2014

Ardency Inn, a new makeup brand rooted in the downtown New York music scene has launched their Spring 2014 Americana Campaign featuring indie pop singer Seasick Mama and the Americana product collection. In true Ardency Inn fashion, the campaign is a liftstyle photo story that takes the viewers o...

Study Reveals The Average Woman Will Spend More Of Her Life Wearing Make-Up Than Not

The average woman will spend more of her life wearing make-up than not a study revealed recently. Researchers polled 2000 women in a detailed study about women's make-up habits and beauty routines. The findings found that in a typical 24-hour day, women will have a face full of cosmetics for near...

Beauty Junkies: Report Show Indian Gentlemen Fueling Demand of Makeup For Men

It has long been known that the popularity of makeup for men is growing across the pond in the UK. It doesn't take a beauty guru to tell you that men across Britain are more concerned about and greatly devoted to their looks than ever before. Some would argue that men in makeup offers an underton...

Covergirl Revamps And Adds Additional Shades To TruBlend Foundation Collection

Get ready for more new innovations from the Covergirl beauty brand. With America being the ultimate melting pot for diversity, the future promises to bring an even bigger blend of culture, personalities, expressions, and attitudes. Building on its strong heritage as a leader in cosmetics innovati...

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