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One Direction 'You and I' MUSIC VIDEO INSTAGRAM Sneak Peek: YouTube Favorite 1D Boys in Black & White Beach Clip, Guys Getting Emotional on Film?

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One Direction "You and I" video - Twitter/One Direction
One Direction gave a sneak peek of their new 2014 music video for "You and I" on Instagram while celebrating their new "That Moment" fragrance.(Photo : Twitter/One Direction)

One Direction just debuted a "You and I" music video sneak peek on Instagram.

Harry StylesZayn MalikNiall Horan and the 1D guys may be celebrating their new That Moment fragrance, but they have a new clip that is creating a buzz! 

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[Watch the sneak peek videos now!]

And it looks like the British boy band may go in a different direction for the new visual, which accompanies the emotional ballad.

"We're doing something very different on this video so make sure you check it out," said Horan in the black-and-white sneak peek video.

The video brings to life the song, which is very sentimental and all about love, hinted Malik.

"It's a very romantic song," said Perrie Edwards' fiance. 

One Direction will premiere the highly anticipated clip on Friday.

 "#YouandI #4DaysToGo," announced the guys on the social media site.

Aside from their upcoming release, 1D had announced their fresh "That Moment" fragrance in February via a YouTube video by Styles.

In the clip, Taylor Swift and Kendall Jenner's ex talked about how great it is that the Directioners have embraced the original "Our Moment" perfume, which inspired the new fragrance.

Thoughts on the band's forthcoming video or scent? 

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