It's arch madness!

With winter on its way out and spring playing hide and seek, it's time for everyone to refresh their beauty regime from head to toe, and where better to start than with your brows! 

With services that includes shaping and waxing, European Wax Center (EWC) has earned its title as the Experts in Eyebrows. Founded in 2004, they are now recognized as a leader in comfortable and healthy body waxing, that results in beautiful skin. 

"Between November 2012 and December 2013, EWC performed 1.6 million brow services solidifying our position as the authority on brows," said David Coba, President of European Wax Center. Now that's a lot eyebrows!

Brows highlight your face, frame your eyes and have the ability to tell a story. Ultimately brows determine your expression and that is why they have grown to become a woman's most treasured accessory. From bold to sculpted, EWC has the scoop on the high brows and low brows of beauty trends this spring:

  • An EWC favorite is always a full, strong brow. If you want to soften the look, simply go with a slightly lower arch.
  • While EWC loves that full brow, sometimes it's just not in the cards. A thinner brow with a higher arch can accentuate strong and powerful eyes.
  • The shape of your brow should flatter your face. Soften a square face by rounding the arch. Alternatively, an angled high arch can bring definition to a rounder face.
  • A lighter more manicured eyebrow can give your face the fresh look you've been longing for. Hint: Bring the end to a graceful point, this adds femininity and is a characteristic of a manicured brow.
  • Finally, regardless of whether you have a bold brow or skinny brow, high arch or low arch, always make your brows the focal point of your face by using a brow powder to define your perfect shape.

Now, booking a reservation at your local EWC is easier than ever. Book from home or on the go from any mobile device at https://www.waxcenter.com/reservations.

What trend will your brows be sporting this Spring? Let us know with a note below!