Now this new beauty trend even through us for a loop!

Beauty junkies come in all shapes, sizes, and of course genders. So what's the latest craze among our fellow male beauty lovers? Turns out the new focus on facial hair enhancement.

Thick, full beards, moustaches, and side burns are the goal for many men who are now opting to get hair transplants to their faces to enhance their appearance. 

This new treatment may be the buzz right now, but it's actually been around for over 20 years, thanks to creator Dr. Bessam Farjo, who came up with the procedure to treat men with scarring. Despite it's original intention, however, many men are opting to enhance their beards for cosmetic reasons, which Farjo fully acknowledges.

"The majority of men are looking to create a designer stubble look which seems incredibly popular nowadays," Farjo said. "That being said, all it takes is for one recognized face to show off a new look for men to start considering their own facial hair." 

The number of men undergoing this treatment is said to have increased five-fold. "Whether they're filling in a few gaps or doing a complete beard construction, New York City doctors who specialize in the procedure said they're seeing a growing number of men paying as much as $7,000 to pump up their beards," wrote Serena Solomon, who first reported on the trend on the neighborhood news site DNAinfo New York. 

Whether it's for a more rugged man look, or for the suit-and-tie kinda guy, this new procedure is drawing all types of men, from all walks of life, and from all over the country. From New York City to Oregon, the procedure it becoming more and more popular. Dr. Steven Gabel explained how the beard enhancing works to CNN.

"It is a very meticulous procedure," Gabel said. The doctor and his technicians remove hair strands with the follicles intact from another part of the body -- usually the bottom of the back of the head. It's moved to where it is wanted on the face. Then the doctor makes a small hole in the face with a 0.8-mm blade and inserts each hair into place.

So what's involved in thickening a beard? "The hard part is the angle," Gabel said. "You have to go with the natural angle. You don't want to put it in sticking straight out."

The cost for facial hair transplants? CNN reports the procedure takes a full day, and can cost as much as $10,000.

Wondering if there are any side effects? "The most common thing that patients experience afterwards will be some temporary redness and itching to the area," Gabel explained. "Some people say it is more intense than others, and it is usually short-lived."

What do you think of beard transplants? Let us know with a note below!