Finding the right relaxer can be daunting, especially since there are tons of products on the shelves. How do we make a decision with so many choices? Well, Creme of Nature wants to stand out from the beauty pack with Straight from Eden, a relaxer system with a straightening creme that is 100-percent derived from plants.
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Launching this month, the product comes in two formulations. Women can treat themselves to either Hair Type A for fine, wavy and delicate strands or B for normal-to-thick hair. If you're looking to reduce frizz or improve "mane" manageability, Creme of Nature believes A is the way to go.
The company claims their product is the first of its kind. "Consumers who relax their hair love their styles and the manageability it provides, but they have been searching for a healthier, less damaging option," said Shawn Tollerson, Colomer Beauty Brands Vice President of Marketing. "After four years of research and development, we found a way to provide consumers with the straightening performance they demand, while also allowing the natural oils to penetrate the hair during the relaxer process. This is unprecedented."
Each system also has one straightening creme, two activators, a hydrating neutralizing shampoo, conditioning treatment and repairing oil, all said to be crucial to combating dryness, damage and breakage.
Shawn explained just how the product wins the fight. "We have clinically proved that natural oil in the relaxer creme [is] alive and present at the point of activation," said Shawn. "This is the moment when the true benefits of coconut, avocado and olive oils penetrate the cuticle of the hair shaft for maximum benefit."
In arguing why the Straight from Eden system works, the company said the product is unlike traditional relaxers. Creme of Nature believes, like many beauty junkies, that a product is only as good as its ingredients.
Straight from Eden has coconut oil to restore strength and protect hair from damage, avocado for fortifying, along with promoting overall healthiness. The system also contains olive oil to hydrate strands and infuse necessary moisture.
Straight from Eden will retail from $7.99 to $10.99 at mass market and beauty stores nationwide, debuting later this month. For more deets, visit straightfromeden.com.
Are you going to try this Creme of Nature system on your mane? Check out an introductory video and tell us your thoughts with a note below!
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