Published to YouTube on July 8, the Biebs recently released a video teaser for his all-new fragrance The Key, which is set to debut in departments stores this month.

On Monday, Justin tweeted to his 41 million Beliebers: "In case you were wondering... ‎#thisiskey," providing a link to the commercial on Facebook.

The short 20-second clip below features Justin in a photo shoot, giving viewers a preview at some of the behind the scenes action. Bieber can be seen walking in the sunlight in Copenhagen, models are shown in hair and makeup, Justin is shown posing with a model, an owl is depicted perched by his hotel bed, and flash of a life-size tiger is also seen.  A lot for 20 seconds, but we're sure it's plenty for Justin's adoring fans.

Bieber is then featured again at the end of the video saying, "my new fragrance is the key."

The scent is described as a mixture of spicy fruits and musky florals with notes of exotic woods and vanilla. A preview of the fragrance bottle was given just last month, which includes a white design and golden key attachment. Justin's team noted the scent's direct connection to fans in the release, reminding them to: "always believe in themselves, in their connection with Justin, and most of all, to believe that their dreams will come true."

What do you think of Justin's latest foray into the beauty world? Let us know your thoughts in the comments section below.