The heat is on! Covergirl is thrilled to announce they are the exclusive beauty partner of the highly anticipated film, "The Hunger Games: Catching Fire," scheduled for release on November 22, 2013.
Covergirl will debut a bold print and TV advertising campaign in support of the film's release this fall, featuring new products from the Capitol Collection, which will be announced at a later date. The Hunger Games: Catching Fire-inspired Covergirl campaign is set to bring beauty transformation to life in an aspirational, dramatic fashion. We cannot wait to see it!
This is Covergirl's first-ever major movie sponsorship of Lionsgate's highly anticipated The Hunger Games: Catching Fire. Hollywood stars, Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in this second installment of The Hunger Games franchise. The trailer for the film has been viewed over 25 million times on YouTube already! The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film's makeup department used Covergirl products on set to create the film's luxurious, high couture looks.
"With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics' relationship to film with a fantasy-meets-reality beauty experience," said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. "All of us at Covergirl were captivated by Suzanne Collins' novels and the first film, so we're thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire."
"We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire," said Paula Kupfer, Lionsgate's Vice President of Promotions and Consumer Products. "The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we're delighted to explore."
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