Justin Bieber's new "The Key" fragrance had many wondering just what the actual key on the bottle unlocks, and if that thing belongs to the singer.

According to People, the "Heartbreaker" crooner's key opens his heart, he said about the scent that will arrive in stores nationwide in July.

"The [key] will unlock a personal side of me [that my fans] never seen before," he said exclusively to the magazine about his third fragrance, "bringing us closer than ever." 

Already, the scent has been the talk of the town amongst Beliebers. And with the personalized touch, it is sure to really warm his fans' hearts, but the singer wants it to do more than that.

"I always want my fragrances to send an uplifting and positive message," he said. "It's an amazing way to connect with my fans."

He explained just how significant is the bottle's imagery. "The key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to fans to always believe in their dreams."

With a "modern white lacquer bottle" featuring edgy gold hardware and a wearable key charm, the scent's packaging screams grown up more than his previous ones, Someday and Girlfriend. This sleek perfume is a fruity floral musk with notes of vanilla, adding a mature punch to his olfactory empire.

In related Bieber news, the baby-faced performer, who was recently cleared of reckless driving charges, just went shirtless for his first Instagram video.

According to E! Online, the singer captioned the clip, "Hahaha" and had much to say about it.

"So crazy news, guys, there's video on Instagram!" he said.

There has been some talk that the new clip indicates that Bieber was high, according to TMZ. He can't seem to "get through three words without cracking up, and his eyes were super glazed," reported the site.

Check it out and tell us what you think below!