The spirits and signature cocktails brand, Midori is heading to happy hour!
Yes, the company that brought the original emerald melon liqueur is embarking on a spanking new ad campaign with the help of both actress Candice Accola and E!'s own George Kotsiopoulos, according to a press release. So look out Kim Kardashian - you have been replaced.
Without the pregnant reality star who was the spokesperson for the last two years, "Fashion Police" star and celebrity stylist will play brand ambassador and style the world-famous Melon Liqueur's 2013 advertising campaign, featuring the "Vampire Diaries" actress as the new face.
The campaign will focus on those special happy hour moments when "fun, friends and fashion take center stage." Accola will play the muse to Kotsiopoulos trendy point of view, showing viewers how to embrace the kind of personal style that shows that you can conquer the night until it transforms into a sun-drenched morning.
The brand will give Katsiopoulous lots of creative control. "Similar to a Midori cocktail, 'happy hour' fashion should sparkle with a fun and flirty twist to the ordinary," said the fashion-forward TV personality who will also offer style tips via social media. "Through this partnership, I hope to show the brand's fans how easy it is to make that shift from your work life to your personal life, injecting stand-out style cues that let the world know that you are ready to have an amazing night."
Do you think the CW's cheeky blonde, who just celebrated a birthday on May 13, is the right choice, and can pull off the brand's mermaid costume? Sound off below!
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