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Yves Saint Laurent Launches Volume Enhancing Baby Doll Mascara; Cara Delevingne Fronts the Campaign

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French fashion house Yves Saint Laurent (YSL) has announced the launch of its Baby Doll Mascara, March 14.

The Baby Doll mascara increases the volume of the wearer’s lashes, curling them  perfectly and fanning them out without getting lumpy. The mascara contains soft waxes along with an ingredient that ensures equal and uniform distribution of the product on the lashes.

The mascara comes with a helix brush with multi-directional bristles and asymmetric shape that reaches every corner of the lashes giving it a dramatic and seductive look in minutes.

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The mascara comes in four shades; Fetish Black, Audacious Blue, Indiscreet Purple and Wheedler Brown, according to reallyree.com.

 The Baby Doll mascara collection that will hit shelves May 22, also includes five eyeliners in shades of teal, purple and dark gold along with a rose pink lip color and a nail polish.

The ad campaign of the YSL Baby Doll collection will be fronted by fashion model Cara Delevingne. The 20-year-old stunner has graced numerous runways and magazine covers and becoming the face of a beauty brand is natural progression.

The deal was announced recently but rumors were abuzz back in January when the Briton took to Twitter to talk about her excitement.

“Just finished my last day shooting @YSL cosmetics! Feeling like a baby doll!” Delevingne had posted, according to the U.K. edition of Marie Claire. The tweet was immediately deleted.

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