TAG Hueur has announced the launch of its first ever online shopping boutique Feb.25 to provide better service to its thousands of patrons.

The online boutique will honor its eight retail boutiques nationwide and  imitate TAG Heuer's "lifestyle lounge," that allows customers to enjoy the TAG Heuer experience.

"Like TAG Heuer's eight freestanding boutiques in the U.S., the new online boutique personifies the brand for our consumers and offers them an exclusive shopping experience," said Ulrich Wohn , CEO and President of TAG Heuer North America. "With our new online boutique we can offer an even wider audience an engaging experience that brings our brand's spirit, history and prestigious Swiss timepieces to life at anytime and anywhere."

The boutique is the only online shopping site that offers the complete range of TAG Heuer products for men as well as women. It features a variety of high-end TAG Heuer timepieces, limited-edition styles, and lifestyle accessories including eyewear, cufflinks, luggage, and jackets. The site also offers the latest women’s collection, LINK Lady.

The online site also gives details about the brand's 150-year legacy as well as provides personalized customer service and a trusted source for customers to purchase an authentic TAG Heuer product.

Shop.TAGHeuer.com, like the brand, boasts of sophisticated glamour and refined design with large, bold visuals that showcases the luxurious and minute details of TAG Heuer's timepieces and lifestyle products.

The site also features the brand’s famous automotive-inspired collections like the legendary Carrera or iconic Monaco line, which has also been featured on films.

 Patrons across North America will be able to enjoy TAG Heuer’s brand new site that provides customers with a new opportunity to engage with the brand and experience the brand's collections easily, safely and in the convenience of their homes.