World renowned designer Michael Kors has announced his brand's exclusive and long term partnership with United Nations World Food Programme, to help solve the international hunger crisis.

For the cause, Kors  aims to raise millions of dollars through awareness campaigns, special events and limited-edition merchandise.

In March, the brand will launch two unisex watch styles for its "WATCH HUNGER STOP" campaign and for each watch sold, 100 children will be fed by way of the World Food Programme.

 "I am so proud to be joining the World Food Programme in one of the greatest global fights of our time-the battle to end hunger," stated Kors. "Over the years, I've had the great fortune of traveling the world and experiencing new cultures and people. And if there's one thing I've learned, it's that millions of people all over the world are struggling to feed themselves, and their families, every day. I want to lend my voice and my efforts to this international cause."

Kors is also expected to release a public service announcement, that will air across the brand's social media channels. Featuring popular stars from the worlds of fashion, film and music, the PSA will work towards raising awareness throughout the fashion and global communities.

 The World Food Programme has been providing food assistance to thousands of people, particularly mothers and children, around the world for 50 years. Feeding about 90 million people annually in more than 70 countries, it is the largest organization fighting hunger around the world.

"We look forward to working with Michael Kors. Together, we will generate more attention as well as much needed resources in support of WFP's efforts to end world hunger," said WFP executive director Ertharin Cousin. "Our vision of the future is a world where every person has access to the quality and quantity of food required to not only lead a healthy life, but to also reach his or her full human potential."