Kenneth Cole New York with its licensing partner Geneva watch Group has unveiled the limited edition Powered by You watch, the newest style in its renowned automatic watch collection. Designed to inspire individuals to bring about a social change in the global community, the Powered by You Watch will also benefit amfAR as the Geneva Watch Group will donate at least $25,000 from the sale of the watches to the foundation for AIDS Research.

"This is the time to step up our investment in a cure for AIDS," says Kenneth Cole. "This new, limited edition Powered by You watch is intended to cultivate a call-to-action for today's generation to find a cure."

Through this watch the wearers can show their support for AIDS awareness in style. Each Powered by You watch boasts of a vibrant red hand on the sub second dial, red minute track accents and an enameled red ribbon on the back of the case that symbolizes united efforts in finding a cure for AIDS.

Designed with both male and female patrons in mind, the watch features a skeleton silver dial, a stainless steel band and case with rose gold colored rotating bezel. The watch also is proof of the brand's continued technological advancements of the automatic watch.

"The sleek design of the Kenneth Cole New York limited edition Powered by You watch reflects the spirit of today's consumer - cutting edge, stylish and socially aware," says Jeff Gregg , Geneva Watch Group CEO. "We are excited to combine community outreach efforts with Kenneth Cole in support of this mission by adding to the more than 340 million raised by amfAR since their founding in 1985."

Cole has played a major role in raising awareness about AIDS and used his profession as a fashion designer to launch a series of advertising campaigns that helped raise funds for research aimed at finding a cure when even talking about the fatal disease was a taboo.

Cole first partnered with amfAR in 2011 and now in his eighth year as Chairman of amfAR, he furthers his dedication to the organization.

Priced at $250, the Kenneth Cole New York limited edition Powered by You watch will be available worldwide Spring 2013