As spring blossoms, Matrix is unveiling a vibrant palette of 10 new Tonal Control acidic gel-cream toner shades, setting the stage for this season's hair color trends.

Designed to enhance reds, coppers, and warm blondes, these new Matrix Tonal Control gel toner shades align with the hottest trends of 2024, as confirmed by brand officials.

Matrix brand ambassador George Papanikolas expressed excitement about the new offerings, highlighting the appeal of warm gold tones for creating luminous balayage effects.

"The new reds and coppers are vibrant and rich -- perfect for the on-trend client!" he added.

The key feature of these Tonal Control gel toners is their real-time visible oxidation technology, ensuring gradual color development for predictable outcomes, as emphasized by the brand.

This innovation ensures color deepens gradually during oxidation, providing clarity on when to rinse for optimal results.

The gel-cream formula offers versatility for stylists, allowing application with either a brush for precision or a bottle for efficiency.

It boasts a no-drip texture, facilitating easy application and staying power during the coloring process.

With a focus on creativity and performance, these Matrix toners offer a range of benefits, including glossing, post-lightening toning, color enhancement, overlays, and more.

The formula is ammonia-free and vegan, appealing to environmentally conscious consumers seeking vibrant, lasting hair color solutions.

Matrix's Tonal Control Turn Up the Heat is slated for release through professional beauty distributors this month, promising a seamless experience for hair professionals seeking long-lasting, multi-dimensional results with high shine and conditioning benefits.