For many men, skincare is about convenience -- a simple cleanser and do-it-all moisturizer often complete their daily routine. But while pared-down regimens have been trending, sometimes a little more effort is needed.

As our skin ages, its needs change. Loss of collagen and environmental factors can bring on an onslaught of issues that require specialized products. That's where skin serums come in. With a targeted approach and unique formulas, they are a beneficial addition to every skincare routine. Still, you may be hesitant or unsure how to use them. 

The beauty space is brimming with products and new launches. But when you've relied on a simple two-product routine, adding a new item is bound to be overwhelming. We're here to tell you that it doesn't have to be. Below, we dive into the benefits of skin serums and how to add them to your routine.

What are face serums?

Sandwiched in the middle of your routine, serums are like the building blocks of healthy skin. They're made of highly concentrated ingredients to target specific concerns. Think of them as potent boosters that deliver vital nutrients to your skin. There are many different types of serums for various issues, and finding the right one will depend most on your skin's needs. Most formulas have a liquid or gel-like consistency that allows them to seep below the surface to work deep at the cellular level.

The Benefits of Face Serums for Men

We get it, adding an extra step to your routine is less than appealing. When you're in a hurry, a new product can feel like a chore, but the results will be worth it. One prime benefit of using a face serum is hydration. Regardless of skin type, most people can benefit from an extra boost of hydration. Face serums with ingredients like hyaluronic acid, vitamin B5, and natural fruit extracts can help pull moisture into the skin, keeping it hydrated and healthy. 

Serums are also important for combating aging issues. If dullness, fine lines, and a lackluster complexion are a concern, a skin serum can help. Anti-aging formulas often contain a balanced mix of ingredients that work to diminish several issues over time. Formulations that contain vitamin C or niacinamide are ideal for evening texture and tone, while AHA or BHA options are best for gentle exfoliation and brightening effects.

How to Use a Face Serum

Incorporating serums into your routine doesn't have to be stressful. After you've cleansed your face with your favorite wash, apply a lightweight toner to your skin and allow it to dry down fully. This will prep your skin for the serum and help the ingredients better penetrate the surface. Next, apply a light layer of the serum, letting it sink in and absorb before adding your moisturizer.