A new makeup line with bold packaging and skincare formulations, Wyn Beauty was recently launched by tennis superstar Serena Willilams.

Wyn Beauty by Serena Williams

Williams, the tennis legend who retired in 2022, is now making a racket in the beauty world with her new cosmetics line, Wyn Beauty. The product line is designed for active lifestyles, whether you are at the office or on the court. The brand focuses on skincare-infused products that offer hydration and buildable color.

10 Wyn Beauty Products

From lush lipsticks to lengthening mascara and creamy concealer, Wyn Beauty has something for everyone. The line includes options for all skin tones and undertones. One standout feature of Wyn Beauty is its vibrant green and playful packaging, reminiscent of a tennis ball.

With Williams' track record, Wyn Beauty is sure to be a smash hit, especially with this product lineup:

Guideline Waterproof Liquid Eyeliner

The Guideline Waterproof Liquid Eyeliner by Wyn Beauty is a game-changer at $21. This eyeliner boasts a felt-tip applicator for precise application and provides up to 24 hours of wear. Its quick-drying, carbon-free formula delivers a deep, semi-matte black finish that is smudge-proof, waterproof, and sweat-resistant, which creates bold, long-lasting looks that won't budge.

Nothing To See Soft Matte Creamy Concealer

The Nothing To See Soft Matte Creamy Concealer is a must-have at $25. With 20 soft-matte finish shades, this concealer offers buildable, medium coverage that brightens under the eyes, dark spots, and blemishes. The cream-to-powder formula blends seamlessly and provides up to 72 hours of hydration with the Truly Unstoppable HydraComplex, making it fit for achieving a lightweight, silky look that lasts all day.

Glideline Longwear Eye Pencil

The Glideline Longwear Eye Pencil in the shade Focus Black is priced at an irresistible $19. This pencil by Wyn Beauty offers an intense, true black color that lasts all day or all night. Its transfer-resistant formula glides on smoothly without tugging, and the built-in sharpener and smudger allow you to create precise lines or smokey looks with ease. It is safe for use in the waterline, and if you have sensitive eyes, this pencil is a must-have for any makeup lover looking to elevate their eye game.

Taking Shape Brow Shading Pencil

The Taking Shape Brow Shading Pencil, sold for $19, is the choice for grooming and defining brows with its flexible hold formula and grooming spoolie. The versatile triangle tip allows for precise application, creating fine, hair-like strokes and shading sparse areas without tugging. Formulated with vitamin E and argan oil, this pencil conditions brow hair, while the blendable wax formula glides on smoothly and stays in place all day.

Featuring You Hydrating Skin Enhancing Tint SPF 30

The Featuring You Hydrating Skin Enhancing Tint SPF 30 is a steal at $29 as it offers buildable coverage and a naturally radiant finish. It is formulated with invisible sun protection, as well as Wyn Beauty's special hydrating skincare agent Truly Unstoppable HydraComplex. Its refreshing gel-cream texture feels lightweight and blends easily, letting your skin shine through. It is perfect for all-day wear, vegan, cruelty-free, and safe for sensitive skin, making it a must-have addition to your makeup routine.

No Words Needed Lip Serum

The Wyn Beauty No Words Needed Lip Serum in the shade Engage, a must-have at $18, is formulated with only the top choices for lip care, such as wild mango butter, jojoba oil, and karitè butter. This lip serum delivers lip gloss-level shine without stickiness. It hydrates lips for up to 24 hours, leaving them soft and smooth with a comfortable, high-shine finish. The translucent pink shade works on all skin tones and can be worn alone or layered over lipstick for added hydration and shine.

Big Vision Lengthening & Defining Tubing Mascara

At $19, the Big Vision Lengthening & Defining Tubing Mascara comes with a tubing technology that can fully coat your eyelashes, while giving a dramatic length and definition. It has a double-arched brush ensuring that every one of your lashes is coated from root to tip. Big Vision by Wyn Beauty is a flake-resistant and smudge-resistant formula that can last up to 24 hours. To use, start with the arched side to push up and extend lashes, then use the flat side to create volume.

Say Everything Max Intensity Featherweight Lipstick

Wyn Beauty's Say Everything Max Intensity Featherweight Lipstick glides on effortlessly, providing up to 24 hours of hydration for only $20. With 10 weightless shades, it offers stunning color payoff in just one swipe. The hydrating formula keeps lips moisturized over time, preventing water loss, while the featherlight, mattifying powders ensure a silky application without drying the lips. Perfect for a bold, moisturized look that lasts all day.

MVP: Most Versatile Pigment Multifunction Lip & Cheek Color

The MVP: Most Versatile Pigment Multifunction Lip & Cheek Color, a gel formula, goes for $21. This multifunction lip and cheek color provides a buildable, long-wear color with a smooth satin finish for both lips and cheeks. The smudge-resistant formula blends seamlessly with fingers or a brush, delivering up to 72 hours of hydration with the Truly Unstoppable HydraComplex. It is highly recommended if you want to add a natural, hydrated glow to your look.

Word of Mouth Max Comfort Matte Lipstick

The Word of Mouth Max Comfort Matte Lipstick, at only $20, offers a bold color with a comfortable matte finish, thanks to its hydrating complex. Available in 10 shades, it provides full-coverage color in just one swipe, locking in hydration all day. To use, start at the center of your lips and swipe outward for a bold, long-lasting look.