We've been hearing about "clean beauty." Indeed, the topic is hot with controversies, but what is it exactly? Is it really just a trend?

Clean Beauty

Clean beauty is more than a trend; it is a movement toward safer, more environmentally-conscious products. Clean ingredients are non-toxic and eco-friendly, often derived from natural sources like coconut oil or plant pigments. 

However, the definition can vary, leading to confusion among consumers. Despite this, the shift toward clean beauty has reshaped the industry, forcing brands to reevaluate their practices. This evolution reflects a growing consumer demand for transparency and sustainability in beauty products.

Distinction from Natural Beauty

Natural beauty and clean beauty, while related, have distinct differences. Natural beauty focuses on using ingredients sourced from nature, emphasizing organic or wildcrafted substances and avoiding artificial ones. 

On the other hand, clean beauty products also use natural ingredients but prioritize transparency and safety, often avoiding harmful substances regardless of their natural or synthetic origins.

The key is understanding the sourcing and impact of ingredients, as natural does not always mean sustainable or suitable for all skin types.

Why is it important?

Clean beauty is important for several reasons. 

Firstly, it encourages consumers to research ingredients, leading to more informed choices about what they put on their skin. This focus on transparency holds skincare brands accountable for using safer, more sustainable ingredients. 

Additionally, the movement promotes environmental sustainability by encouraging brands to use recyclable or zero-waste packaging and eco-friendly ingredients. 

Furthermore, clean beauty products are often gentler on the skin, reducing the risk of irritation and providing nourishment. Ultimately, the clean beauty movement has sparked a shift towards safer, more environmentally conscious skincare options, benefiting both consumers and the planet.

Backlash

The clean beauty movement has faced criticism and controversies. While it aims for safer, more sustainable products, it can lead to unethical sourcing practices and contribute to environmental issues. 

For example, the demand for natural ingredients can result in exploitation and depletion of resources, such as mica mining using child labor in India. 

Additionally, the lack of clear definitions and regulations allows for greenwashing, where companies use misleading claims to appear more eco-friendly. 

And Now: Conscious Beauty

Conscious beauty is the next phase of the clean beauty movement, emphasizing personalized, science-based, and ethical choices. While clean beauty focuses on using safe ingredients, conscious beauty takes it further by considering individual needs and preferences.