Strength of Nature Global is all set to introduce its brand new product line, Beautiful Textures, through a launch event, on 6 September at the Fashion’s Night Out according to a press release.

 These products are designed specifically for curly, wavy and frizzy hair and with ingredients like coconut, olive and other essential oils, consumers will be able to get smooth and manageable hair and come up with versatile hairstyles. The event is tilted ‘Curl Couture’ and will be hosted by recording artist Elle Varner.

The event includes DJ Toni K, who will play the music and Emmy award-winning celebrity hairstylist, Hadiiya Barbel will showcase her works of hair art. The Beautiful Textures glam squad will give a few makeovers to New York’s beauty influencers.

In addition, Beautiful Textures and NaturallyCurly.com will select a lucky winner who will have the privilege of an all expense paid trip to New York during the Fashion Week and will also cover the event for NaturallyCurly.com. Not just that, the winner receives a $1000 cash prize, and a glamorous makeover.

The national marketing director of Strength of Nature Global, Charlene Bastien, said in the release, “We are incredibly excited to host an event that artfully spotlights the Spring/Summer 2013 trends in natural hair on fashion’s biggest night. We’re even more excited that Kala Garner, a curly blogger from Detroit and our New York Fashion Week Adventure contest winner, will get the opportunity to experience the energy of New York City during Fashion Week and celebrate our launch with some of the city’s most influential urbanites”. She adds, “Beautiful Textures products were created for the fresh, funky and modern ‘curly girl.’ We’re looking to emulate that with this event and make this a memorable Fashion’s Night Out”.

The event will take place from 8 p.m. to 11 p.m. at the Metropolitan Pavilion, at 125 W 18th Street in New York City.