With only a few weeks before the official release of her newest line with Target, Victoria Beckham teases her first commercial on Wednesday. Posting the clip in her Instagram account, Victoria's ad also featured her former music group Spice Girls' old hit in the background.
Adult and kid models walk around with Victoria Beckham's "color-block design" in the commercial, as reported in Fashionista. The 42-year-old former Spice Girl's ad featured the old girl group's 1997 song "Spice Up Your Life." According to The Hollywood Reporter, this song feature might also be in line with the 20th-anniversary celebration of the Spice Girls' debut album.
VBxTarget Collection was reported to feature more than 200 Victoria Beckham designed pieces ranging from women's tops, dresses, bottoms, and rompers. The collection will also showcase the first children's wear designed by Victoria which includes toddler and baby sizes.
As cited by The Hollywood Reporter, Victoria decided to partner with the American high-street retailer because she "loved the idea" of expanding the audience reach of the brand and share her "vision with a broader customer base." The collaboration has been officially announced in October last year.
For her designs, as reported in The Telegraph, Victoria revealed that she is joined by her five-year-old daughter Harper in the design process. Harper was said to focus mainly on designing "bunny-inspired" pieces for little girls. Overall, VBxTarget collection will be showcasing Victoria Beckham's signature designs to a larger audience with her pieces reportedly starting at just $6.
Other than her Target line, Victoria also has her own clothing line named "Victoria Victoria Beckham" and another brand collaboration this time on a range of make-up products with Esteé Lauder which is now on a second run. Victoria Beckham x Target collection is set to be released on April 9.
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