BEAUTY

Cosmopolitan Teams Up With Sally Hansen To Launch Limited Edition Nail Polish Line

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Cosmo girls now have their own nail polish!

Cosmopolitan magazine is marking its 50th anniversary with a limited-edition nail polish collection with Sally Hansen, writes WWD. The collection, called the Beachside Astrologer, features 12 polishes in shades like Cherries To My Aries, Tempting Taurus, Leo In Rio, Vir-go-go Pink and Cup o' Capricorn.

"Sally Hansen, in addition to being a longtime business partner, is the number-one nail brand in the U.S., so this pairing made complete sense," Cosmopolitan senior vice president and publishing director Donna Kalajian Lagani told WWD.

"The Sally Hansen consumer is the Cosmo reader - a smart Millennial," Jeremy Lowenstein, vice president of global marketing for Sally Hansen, said. "We've collaborated with fashion designers in the past, but this is the first time we've partnered with a magazine for a collection. This is another step in bringing new life to the Sally Hansen brand."

Each Beachside Astrologer nail polish is priced at $7.99. The line will be available in select Walgreens, CVS, Rite Aid and Target stores.

This article was originally published on Fashion & Style

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