BEAUTY

ModiFace Partners With Murad To Unveil The World’s First Photo Editing App Designed By Skin Care Experts

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ModiFace, in partnership with Murad Inc., recently unveiled the ClearCam by Murad iOS app, the world's first photo editing app designed by skincare experts.

The ClearCam by Murad mobile application allows users to take a photo and realistically simulate the potential results of Murad Inc.'s Acne Spot Fast Fix and Acne Clearing Solution* on user's skin through the use of ModiFace's unique and patented visualization technology. Pretty cool, huh?

The photo effects, based on the clinical findings of these products, are meant to be natural and realistic, providing users an instant preview of healthier skin that can be used both for consumer education and as a pre-sharing filter. 

(Photo : Instagram)

"The digital beauty revolution is blurring the line between real and digital cosmetics and beauty products,"said Dr. Parham Aarabi, founder and CEO of ModiFace. "By launching the first photo editing app conceived by and created by skin-care experts, Murad Inc. is at the forefront of this revolution," 

The introduction of ClearCam by Murad gives consumers the ability to edit an image so it mirrors the anticipated results of each product. The user-friendly app features four easy steps to clearer, picture-perfect selfies, including Face, which applies a time-lapse swipe to see clearer skin all over, to touch up stubborn blemishes, filters, which add flattering photography tones, and frames, which add style to the final selfie.

(Photo : Instagram)

Once users finish editing their picture, users are then guided to Selfie Share, where they are encouraged to share their new selfie across their social media platforms including Facebook, Instagram and Twitter using the unique hashtag #itsallclear.

"The creation of ClearCam by Murad has, for the first time, allowed customers to see what their skin could look like before they ever actually purchase our products," said Elizabeth Ashmun, chief marketing officer. "With the launch of this app, we hope to give users shareable confidence in their skin and create an elevated shopping experience."

You can download the app at the following link: https://itunes.apple.com/us/app/clearcam-by-murad/id825076061

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