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New Year's Eve Beauty: Cosmo & Covergirl Partner To Ring In 2015 In Times Square

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Cosmopolitan, the world's largest women's magazine, will mark its 50th anniversary in 2015 and has announced that it will kick off its birthday year with a party for the ages: co-sponsoring the 2015 Times Square New Year's Eve celebration with COVERGIRL.

In cooperation with the Times Square Alliance and Countdown Entertainment, Cosmo and Covergirl are turning up the volume and painting the town red hot, celebrating the launch of the brand's new Colorlicious Lipstick - and creating the most #colorfulcountdown Times Square has ever seen. 

"What an amazing way to kick off our 50th birthday, and we couldn't be more pleased to partner with Covergirl to take over the center of the universe on such an incredible night!" said Donna Kalajian Lagani, publisher, chief revenue officer, Cosmopolitan.

(Photo : Instagram)

"It's a perfect way to start off this important year for Cosmo and our 54 million brand followers - a year in which everything we do is about helping our fun, fearless women move forward in 2015. Two of the world's most iconic brands coming together to celebrate women and the optimism and momentum of a new year - it simply doesn't get better or bigger than this."

"Easy breezy Covergirl is ready to kick off 2015 with a bang!" added Esi Eggleston Bracey, VP, general manager, Covergirl Cosmetics. "And we couldn't be more excited than to start the year with Cosmo and the millions of fun, feisty and fabulous women who love both of our brands." 

(Photo : Instagram)

"It's not just about celebrating these women on New Year's Eve; it's about celebrating them each and every day, whether through something simple like the perfect new lipstick shade, or something bigger like inspiration from our amazing Covergirls or involvement with our #GirlsCan program."

"The quintessential New Year's Eve celebration will have a whole new look thanks to our new co-presenting sponsors Cosmopolitan and Covergirl  who will makeover Times Square with bright beautiful colors for the Ball Drop," added Jeffrey Straus, president, Countdown Entertainment.

This is sure to be beautiful party!

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