Yes, you read the title right.
According to the results of a national survey conducted by Wakefield Research, nearly 60% of women surveyed, ages 21-65 say they'd rather have a more youthful looking face than a more youthful looking body.
Of the respondents, 64% noted that the shape of their face has changed as they have aged, and 44% have noticed a decrease in cheek volume or fullness in the past 10 years. And of the women surveyed, 44% believe that if they lose volume in their cheek area, there is nothing they can do to correct it.
"My patients often come to see me about a variety of concerns, including sunken, hollowed out cheeks. What they may not realize is that the problem is caused by age-related volume loss," explained Dr. Heidi Waldorf, a Board Certified Dermatologist at Mount Sinai Medical Center in New York City.
"The good news is there is a non-surgical treatment option, called Juvederm Voluma XC, that temporarily corrects volume loss in the midface (or cheek area). It provides a natural looking lift and contour to the cheeks. It is the only hyaluronic acid filler that is FDA-approved for this area."
Haven't heard of this stuff yet? We are happy to fill you in, pun intended. Sorry, we couldn't resist!
Juvederm Voluma is a gel that is injected into the cheeks to correct age-related volume loss. The formula is said to provide contour and a subtle lift to temporarily restore a more youthful profile to the face.
According to Dr. Waldorf, the results are natural-looking and last for up to two years with optimal treatment. Juvederm Voluma also recently received a "2014 Breakthrough Award" as part of Allure Magazine's annual Best of Beauty list.
Feeling like you align with the majority of these survey takers? You can visit www.Juvederm.com to take a short quiz and find out if you too are experiencing age-related volume loss.
And remember you can also search for a health care professional who will help determine if Juverderm is right for you.
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