Twitter launched Fabric, a new mobile platform for developers, along with Digits as one of its products at Flight at the Bill Graham Civic Auditorium in San Francisco on Wednesday, TIME reported.

Fabric has put Twitter in direct competition with Google and Facebook in developing the mobile and social media industry, according to Forbes.

More than 1,000 developers attended the conference for Twitter's preview of their new service, Digits, which offers developers a simpler, password-free option for their mobile application, according to TechCrunch.

Fabric, which is a toolkit for developers to encourage them to build apps on top of the Twitter platform, has Digits as one of its products, which enables the consumer to skip the password input process and replace it with only having to use your Twitter login credentials; the user's phone number.

Twitter CEO Dick Costolo said that the service was designed for mobile app developers at every stage of its process, with the free service offering a metadata analysis of the app being programmed.

"We power it, and then we get out of the way," he said at the conference. Costolo also said that Twitter believes that Fabric is the "future of mobile software development," the Guardian reported.

Kevin Weil, who runs all of Twitter's business products and leads the Fabric effort, said that it is Twitter's way to become a mobile service company.

While Tweets will still be Twitter's foundation, the big move by the company is about "helping define the future of the mobile landscape," Costolo told Wired. Twitter is "building an application developer's platform for the future," he added.

The conference came after Twitter's recent growth rate stall, even though it still proves to be a profitable business, according to the Guardian.

Twitter announced a list of companies that already uses the Fabric interface. That list included AOL, Kickstarter, McDonalds and Spotify.