Now guys can pick up a new outfit and stock up on their grooming products too!

Badrick's Skincare, known for its smartly formulated products designed to manage every stage of beard growth, will now be sold at Urbanoutfitters.com.  

Badrick's Skincare, Inc. is the brainchild of founders Seth Lombardi and Matthew Dank, both with years of experience in the trials and errors of growing and maintaining facial hair. 

"Many men do not commit and therefore succumb to premature shaving before their beard has a chance to flourish. Badrick's is putting a stop to this," the founders explained.  

This is the first nationally recognized retailer to carry Badrick's and the start of the brands nationwide growth.  Also sold online at Badricks.com and smaller retail outlets, Badrick's is now taking a spotlight on the platform of nationally recognized mens' grooming products. 

Poised to wind up on the bathroom shelf of both bearded and non-bearded gents across the country, this is an exciting step for the brand.

"At Badrick's Skincare, we are always looking for the next best thing. That would naturally be selling our product out of one of the most recognized and respected retail chains, Urban Outfitters," said Seth Lombardi, Co-Founder of Badricks.

"Urban Outfitters was a good fit for us as they too are involved in the niche marketplace, offering products you don't regularly see in the market or in other retail stores," added Matthew Dank, Badrick's Co-Founder.

Badricks Skincare currently offers three products, all formulated with essential oils to protect and nourish masculine skin, including:

DaBalm - A lightweight, anti-bacterial balm used to promote healthy beard growth while removing and healing dry, flaky skin.

Mug Scrub - Whether it's have clogged pores, imbedded facial hair or just dry, flaky skin, Mug Scrub will deliver gentle but firm exfoliation.

Lock, Stock & Barrel Bar - Infused with light fragrance of Tobacco & Vanilla, natural moisturizers like Shea Butter, Trichilia Emetica Seed Oil, Tea Tree Leaf Oil, and Sweet Almond Oil. Badrick's Lock Stock and Barrel Bar will leave guys feeling clean and nourished, without film or build up that still makes you feel dirty.

All products allow for a quick daily regimen. The cutting edge formulations created by Badrick's provide maximum results with minimum effort. For more, visit www.badricks.com.