From teeny weekly bikinis to lipstick and mascara!

Supermodel Kate Upton has been announced as the new face of Bobbi Brown cosmetics. Replacing the brand's very first celebrity spokeswoman, actress Katie Holmes, Upton says she's definitely up to the new and exciting role.

"You're such an inspiration and your products have been everywhere growing up," the model said to Brown.

"My mom always used them, we always used them.' They're 'so light, and I'm such a Florida girl, that it just goes along with my lifestyle."

The beauty brand made the big announcement via social media on Instagram saying, "@KateUpton as the new face of Bobbi Brown - a beautiful, confident, empowered woman."

Upton was chosen personally by Bobbi Brown herself. Brown explained that she wanted the next face of the brand to someone who was 'confident' and 'independent.'

And it sounds like Upton didn't disappoint. "Kate came to the shoot without a stitch of makeup; she is the girl next door, really fresh and the epitome of all-American," Brown explained.

"She not only represents beauty - although I think all women are beautiful - but she has incredibly good energy. She is happy, she is strong, she is smart, she is open, and she is really versatile."

Brown continued, "She's starting to act, she's a model; she speaks eloquently about confidence and self-esteem, which is really important to me. I think she'll be a great role model for young girls to look up to."

Check out the video of Upton in her new role as the face of Bobbi Brown and let us know what you think with a note!